If you weren’t already aware, we here at DreamLife have realized what a fantastic tool video can be for adding value to your marketing, branding, and online traffic. We’ve seen the potential video has in taking a great online idea and turning it into a major event that gets attention and creates buzz, but there are still skeptics out there. Why video? Where’s the value in it? How does it help me achieve my objectives? This post should help address some of those questions.

Use Video Because…

Video marketing is still a relatively new medium, and by taking advantage of it, you are already generating more interest in your website or business than those who aren’t. And what if your competition is onboard with video? Well, that’s where DreamLife comes in, developing the kind of stand-out content that will make even the most casual of web-surfers stick to your page and see what’s going on.

Video adds a deeper level of creativity and flexibility to online branding and marketing. Got a new product that consumers haven’t heard of? Why not start with an educational, “How To” video. Looking to add support to your products or services? Video documentation and guides are great at helping customers appreciate your business and the customer service you offer. The possibilities are limited only by your imagination.

The Purpose For Using Video

Create Buzz – Video is what people are looking for. YouTube is the second most popular search engine on the Internet, with almost 90 million online videos being watched daily¹.
Engage – Video helps people feel connected and interactive with what they’re seeing. Help people feel like they’re a part of what your business and your brand, by showing exactly what your doing and how it’s done.
Tell A Story – Once you’ve established that connection with your audience, keep building on it. Whether it’s the next step in an instructional video series, the incorporation of video with other promotional tools, or just giving people a chance to see the friendly face behind what’s being marketed, video helps expand the message you’re sending and ties your story together.

Video and SEO

The last step in putting your video online is making sure it’s properly titled and tagged, using keywords and metadata that will help bring you the web traffic your seeking. Done properly, adding video can increase your chances of a front-page Google result by 53 times², so take the time to optimize your video properly for the web, and it will be an investment that pays for itself many times over again.

¹ – Comscore, February 2011
² – Forrester, January 2010