Laptop Depot

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  • Client
  • Location Calgary, Alberta Canada
  • Description Retail/Technology
    Franchise with 11 locations & counting

They told us they wanted to be Mobile Revolutionists and asked us to transform their look.

Project Scope

At first, Laptop Depot approached DreamLife for some 3D Visualizations of their store to feature on their existing website. Like most companies, Laptop Depot worked with several different design contractors and were in discussion on how to change their website and do a complete overhaul of their brand.

After some discovery, strategy and branding sessions with DreamLife, we discovered that to support their vision of expanding their franchises across North America successfully, they needed to plan for an entire Visual Experience overhaul.

Some of the Desired Project Outcomes

  • 1Modernize and standardize their visual experience throughout all customer touch-points.
  • 2Make it easy for customers to view and purchase products online.
  • 3Look and be competitive with other major technology retailers nationwide.
  • 4Be seen as a leading edge technology retailer.

Services

  • GRAPHICS
  • VIDEO
  • 3D VISUALS
  • INTERACTIVE

Graphics

To modernize the look & feel of the Laptop Depot brand, we designed a new logo, company mascot (the Depot Bot) as well as in-store graphics for walls, product displays and electronic posters. To standardize this effect throughout the current and future franchise partners, we also developed branding guidelines, business cards and other corporate stationary.

Video

How do we show off the new rebranded look and quickly explain why consumers should choose Laptop Depot? Easy, a 1 minute elevator pitch video that now resides on the homepage of the new website! Videos are so great at explaining and capturing emotion, we in-fact created a second video. This time, the purpose of the video was to support the franchise sales department which included real footage of the franchise team.

3D Visuals

3D computer renderings were used to not only ‘wow’ and excite consumers both online & offline, but also to provide a conceptual look for future store designs for Laptop Depot. These exterior and interior renderings are used as a tool for potential franchise investors to better understand their stores look and feel, layout and functionality. We leveraged these renderings and animated them into some really cool looking videos.

Interactive

With more and more consumers researching and buying goods from the web and mobile devices, it was a no-brainer for a complete visual overhaul of Laptop Depot’s website. The goal was to not only make the website beautiful, but also functional so that it visually guides the consumer to stay longer on the site and easily, without hassle purchase products online. It was also critical to cater to another type of audience - potential franchisees. So we did just that. A new website and mobile site that allows consumers to seamlessly purchase goods, learn more about their unique services and compete with all other major technology retailers nationwide.

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