We heart Videos! And not to toot our own horns, but... we’re pretty good at ‘em too

Overview

Videos are a fantastic way to quickly communicate your message to your audience. It is also a great conversion tool. Not only do videos immensely increase your online sales, it encourages your guests to stay longer on your site.

At a Glance
Some Types of Video

Viral Videos

  • Instructional ‘How To’ Videos
    • Product Demonstrations
  • Corporate Documentaries
    • - Interviews & Facilities
  • Promotional Videos
    • - 30 second commercials for the web
    • - Elevator Pitch

Conversion Videos

  • Promotional Videos
    • - 30 second commercials for the web
    • - Elevator Pitch
  • Event Videography
  • Testimonial Video

Educational Videos

  • Educational & Training Videos
  • Instructional ‘How-To’ Videos
    • - Product Demonstrations

What
Components
Do You Want
Your Video To have ?

Fun Facts/Did You Knows
YouTube is the second most popular search engine on the internet

In December of 2010, 88.6 million people watched online video on an average day in, up 32 percent from December 2009. The average American spent more than 14 hours watching online video in December, up 12 percent over the previous year and streamed a record 201 videos, an 8 percent increase.

- Comscore, February 2011

Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not.

- Internet Retailer, April 2010

With proper optimization, video increases the chance of a front-page Google result by 53x. - Forrester, January 2010
Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. - Implix 2010 Email Marketing Trends Survey

A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research.

- Forrester, January 2009

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